ALICE – Caffè, amore e fantasia
2018 on, Changsha
An homage to mille-feuille and to the Italian pastry tradition.

Patisserie and café with the most famous traditional Italian sweets, with a line entirely dedicated to mille-feuille, to be enjoyed in different formats and flavors.

Format ideation and definition, geomarketing analysis of the park, project and architectural spaces and determination of areas in square meters, identification of operators, contact and negotiation with these, business plan for individual operators and support of Italian entrepreneurs and formats upon arrival in China, food concept e mix merceologico, food concept and product mix, graphic concept, direzione artisitica sui lavori di architettura, food hunting e ricerca fornitori, executive graphic projects, creation of menu and recipes, research and staff training, training based on products and services, pre-launch and launch trial, management, quality and management control, procedure manuals.