San Gregorio
2017, Rome
The modern face of old-style grocery stores in Rome’s most glamorous building

On the sixth floor of the new Rinascente in Rome, in Via del Tritone, is a gastronomic grocery store with a kitchen created in collaboration with Feudi di San Gregorio Spa. The charm of old grocery stores, revisited in a contemporary style.


Market study, food concept, architectural concept, graphic concept, artistic direction of architectural works, determination of kitchen equipment, executive graphic project, food hunting and supplier research, creation of menu, launch support.